A woman walking past a graffiti-covered wall featuring street art and posters, including a colorful cartoon character and four posters of a woman with dark hair, bold makeup, and red lips, some of which are wrapped in plastic. There is also a traffic light and a street sign that reads 'Rue Jean Pierre Timbaud'.
A large, high-contrast black-and-white projection of a woman's face with closed eyes, with a smaller, full-color image of a woman with dark hair and a bare back sitting on a curved, red-lit surface, positioned in front of the projection.
Split image of two women with long black hair and choker necklaces facing inward, torn to reveal a smaller woman in a slit black and red dress with high heels standing on a pink background.
Silhouette of a woman in a pleated dress walking through a red-lit doorway, with striped shadows cast on the floor and walls.
A woman with her back to the camera and short dark hair, sitting on a red surface, looking at a large black and white display of a woman's face with closed eyes and red lips.

THE SYNDICATED GAME-CHANGERS-

— Shelf Syndicate’s Manifesto

A bar decorated with red lighting and a large statue of a classical male figure suspended from the ceiling, surrounded by a dark, modern interior.
Two hands, one with orange nail polish, are reaching for a crystal glass of champagne on a dark wooden table. One hand wears a long white glove, and the other a black glove with jewelry. The background is red velvet fabric.
A decorative jewelry box with a gold and diamond-encrusted filigree cover, open to reveal a red interior.
Close-up of a woman with gold jewelry and an unusual shoulder ornament featuring an eye, a keyhole, and a crown against a red background.

As far as The Syndicate sees it,

No brand leaves a cultural footprint in the zeitgeist without risks. No brand leaves an indomitable legacy behind, long after the originators have left the building, without reinvention. No brand forges a trail by conforming to uniformity. The Syndicate doesn’t create brands, but it sure as hell lays the foundation for its manifest destiny. We arm our family with a code of aesthetics and a sense of belonging because when a product hits the shelf, it’s not enough to rest on its laurels. No brand stands out by coloring inside the lines. The Syndicate declares war on mediocrity — it’s The Family’s dogmatic decree that our outfits unite and change the rules of the shelf because, as far as The Syndicate sees it, you can’t play checkers when the world runs on chess moves. Protect the king and fortify the castle. Occupy space in the collective consciousness and quickly outshine the competition, because the Kingpin never wins if it always follows the rules. Rules are meant to be broken, and it’s our sovereign duty to fulfill the promise of our crimson contract.

Red stairs and mirror decor in a dimly lit indoor space with vertical mirror panels reflecting the surroundings.
Pink storefront with posters of a man and a woman, with the words 'SHELF SUNDANCE' on each, displayed on the window.
Footwear of a woman with one leg in a high heel shoe and the other leg missing, with only the shoe remaining.
A cocktail glass with a cherry garnish and a garnish pick, placed on a silver tray along with a vintage phone also decorated with cherries, all set on a dark, glossy surface with red lighting.
A black hand sculpture holding a cherry by its stem against a red background.
A woman in a red blazer and black pants wearing a wide-brimmed black hat standing in front of a large black horse against a solid red background.
Street scene with a poster of a woman with a surreal red and white face covering her eyes, and street signs in French.

As far as The Syndicate sees it,

No brand changes the world by just following the playbook. No game-changer becomes the trendsetter without first becoming the firestarter. The Syndicate offers our omertà: No brand declares war on expiration dates when they act like mechanical animals. Brands are people. They are stories. They feed the ego’s needs and drive the world crazy with the id’s wants and desires. Brands are people, too, and they crave human connection because it’s part of their shelf lifecycle — a marital vow to the purity of consumers to strive to belong inside the human condition.

Close-up of a person wearing black high-heeled boots and black pants, with gold chains around the ankle, against a red background.
A woman lies in red water, wearing a matching red dress and lipstick, holding a cigarette.
A woman with long hair, dressed in red, standing between red curtains with her eyes closed and head tilted back slightly.
Person wrapped in a red translucent fabric with black gloves, against a dark background.
A person's arm and hand holding a red apple in front of their face, with a white snake wrapped around the arm, against a solid red background.

As far as The Syndicate sees it,

We need to storm the shelves like summer soldiers charging across the beaches of Normandy. We must declare a retail blitzkrieg through creativity and ingenuity alone. We need to carve a path on the map and spread our good news across all regions to dominate the conversation. We can’t take over the world if we can’t keep our finger on the pulse of the stateside firecrackers. We need to leave childish things behind and welcome our immortality in your shelf-life’s coming-of-age. The Syndicate’s Velvet Rope partitions the cubic zirconia brands apart and mines the flawless diamond-cut brands to take a seat at The Family’s table.

Silhouettes of performers in black outfits inside a two-tiered red-lit stage, striking various poses and gestures.
A window covered with multiple copies of a poster featuring a side profile of a woman with a short bob haircut, wearing sunglasses and red lipstick, against a red background. The posters are placed in a grid pattern. Surrounding the posters are various graffiti tags and posters on a graffiti-covered wall.
A person with a patterned sleeve holding a fancy cocktail glass with ice and three black olives, against a red and black background.
Two hands with rings and bracelets placed on a roulette table with chips in Las Vegas.
A bottle of Maker's Mark bourbon lying on its side on a red surface, with a glass of bourbon, a cocktail pick with a black cherry, and a long spoon nearby, all cast with dramatic shadows in a red and black background.
A woman with styled dark hair, wearing high heels, is sitting on the floor covered with a red background, reading a newspaper.
Poster on a cylindrical structure showing a woman with bold makeup and dark hair, with her eyes closed and head slightly tilted backwards. The poster features a red and black design with a logo that says "SUBLE SAMSOTAC".

As far as The Syndicate sees it,

Not every brand is cut from the same cloth, but that’s okay. Shelf Syndicate can smell sweet success from miles away. We don’t invite just anybody. The Syndicate builds brands into Monuments of Retail. It’s an exclusive club where many can’t cut the line to the velvet rope—invitation-only—and The Syndicate only makes you an offer when the brand strikes back! 

A woman in black lingerie aiming a bow and arrow at a man in a white suit who has arrows piercing his side.
A red-tiled table with a small vase of red roses, a glass of red wine, a white napkin with red text that reads 'Cheaper Than Therapy,' and a single rose petal.
Silhouette of a woman with short hair standing inside a red-lit room with large windows.
A photo features an overturned wine glass on a red velvet cloth with rose petals and two empty champagne glasses nearby, all set on a red surface with a dark background.
A woman standing in front of a dark red background, illuminated by a white crescent-shaped light source casting shadows on her face and body.

As far as The Syndicate sees it,

Placement is everything, darling! We don’t chase trends. We broker brands and build empires in the aisles. So now, leave behind everything you’ve known and loved, and cut through the rope, because that’s the Shelf Syndicate’s Declaration of War against Mediocrity. In our syndicate, as far as we see it, bold originality never perishes on the shelves and has no expiration date.

Dimly lit red hallway with curtains on both sides, a person standing at the end near a door with white light shining through.
Street poster featuring a close-up of a hand with red nail polish holding a small, ornate gold picture frame. Inside the frame is a reflection of a woman’s lips with red lipstick and a partially visible nose. The poster appears to be part of a collage of torn, layered flyers and advertisements.
Red velvet drapes forming a corridor with candles on the floor leading to a wedding ceremony.
A hand placing a ball carved from a red fruit or vegetable into a glass of clear liquid, with a bottle of tequila and an orange slice garnishing the glass, against a red background.
Hands holding colorful cards and dice displaying the words 'LIVRE' and 'CONSEIL' against a red velvet background with a martini glass and a silver tray.
A tunnel with wooden arches illuminated by red lights, with pathways outlined by small red lights on the floor, creating an eerie, glowing effect.