A glass of pink cocktail with ice cubes and lemon wedge casting a patterned shadow on a beige surface. A red card with white text reads 'SHIFT SINGO SU SING THE VELVET ROPE OF RETAIL' placed on the surface.

A red book titled "Super Sumo Summer: The Velvet Rope of Retail" lying on a beige tabletop with a glass of pink drink with ice and lemon slices, casting a shadow.

The velvet rope of retail.
Retail is the runway. We are your front row all-access pass.
The Family operates as the exclusive consiglieres to cutting-edge brands on the verge of explosion. Our wise guys behind the rope work the front lines of the retail battlegrounds, commandeering brands into cinema-verite consumer love stories that leave an indelible mark on their timeless shelf life — our syndicate’s omertà to our associates — ensuring our brands have no expiration date in the hearts of their audience.
Shelf Syndicate aims to be both the people’s choice and the gold standard in global product syndication for food, beverage, craft IPAs, wine & spirits, and luxury liquor brands.
To establish itself as the new frontier in luxury brand recognition through immersive transmedia merchandising and fire-start a cultural and commercial fervor, never letting the hype fade. To whack the competition and become the industry playmaker.

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A dimly lit restaurant decorated for a romantic occasion, with a large black-and-white photo of a man in a tuxedo projected onto curtains behind the dining area, and red roses on the tables.

Close-up of a person holding a red handbag, wearing a red furry coat and red pants.

A woman with styled black hair and red makeup, wearing a black blazer and sparkling earring, posed against a red background with a motion blur effect.

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Enter the Syndicate-

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We review a limited number of brands each month for retail, wholesale, and strategic placement.

JOIN OUR ULTRA-ELITE SHELF SOCIETY

Person holding a newspaper titled 'Breaking News: A New Era Begins!' with the date September 14, against a red background.

A red plate filled with red chili peppers on a red background.

A woman dressed in black sitting inside large red lips with her arms outstretched.

A formal table setting on a red tablecloth with a black plate, decorative red glass plate, gold utensils, red wine glass, and a red program or menu with black tassel on top.

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CONQUER ALL STORE FRONT SHELVES

Shelf Syndicate is a boutique luxury brokerage firm founded in Los Angeles and engineered for global dominance. Operating with the velocity of a New York minute, we architect the blueprint for your brand’s lasting shelf life.

Our family syndicate connects art, commerce, and consumerism — guiding emerging food, beverage, spirits & wine, and alcoholic beverage brands toward icon status.

We are your Chief Brand Architect and Ambassador, distributing your new classics to grocers and boutique retailers across the country — and soon, the world.

Shelf Syndicate pioneers the future of brick-and-mortar visibility — crafting cinematic storytelling and immersive merchandising spectacles.

The syndicate specializes in brand curation, managing sales, marketing, and distribution to cultivate a measurable impact and market prestige. We connect brands to key retail locations — including grocers, boutiques, and beyond — fostering lifelong bonds with the public.

Shelf Syndicate — an invitation to the most exclusive club in the marketplace. Join the network behind our elite velvet rope

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Hands opening red theater curtains, revealing a light pink background with small sparkles.

A person wearing a red furry coat and red leather gloves, holding a red heart-shaped purse. The person is also wearing gold jewelry, including rings and bracelets

Hands with multiple rings and bracelets on a vintage typewriter with a red background.

Two cocktail glasses with cherries, being held by a person with rings on fingers, against a black background.

A metal bowl filled with raspberries and red currants, placed on a red surface. A white card with an embossed cursive letter "A" is resting inside the bowl.

INTRODUCING THE SYNDICATE CONCIERGE

A collection of red boxes with white text, arranged to spell out words on their sides, on a red background. The words include 'SHELF', 'SYNDICATE!', and 'RETAIL'S MOST DANGEROUS'.

The Syndicate takes pride in the craftsmanship of our clients’ brands, weaving cinematic storytelling and artisanal design to lay the foundation for new brands’ cultural expression and fearless vision, ensuring their indomitable legacy. While some firms view their portfolio as merely functional brands on a shelf, we display our masterpieces in our halls of fame—our treasured collection of rare and timeless pieces that symbolize reinvention, renaissance, and rebirth. The Family expertly crafts bespoke exclusivity, composing the melodies and harmonies of our brands’ mythology. We transform archetypal brands into the Chosen Ones.

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Decorative scene with three red classical columns, draped with red feathered garland, candle arrangements, and a bouquet of red flowers against red velvet curtains.

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A person holding a small gold glittery picture frame with red nail polish, showing a reflection of lips with bold red lipstick and partially visible nose on a black background.

A red-themed table setting with a white plate, red napkin, and a red accordian with 'When Wolf Comes' and 'The Devil Wears' written on it, a poker card with 'Sinner,' a bunch of red roses, crystal glasses, and a small mirror.

Three cocktail glasses with garnished cherries and olives, served on a silver tray, in front of a person dressed in formal attire with a bow tie.

THE SYNDICATE DIFFERENCE

A program or schedule hanging in front of dark red velvet stage curtains, decorated with a red tassel and rope, with some text and a large red ribbon at the top.

A vibrant painting of two black-gloved hands holding a glass of red and white wine against a red background.

A woman in a dramatic white gown standing on a bed in a richly decorated room with red wallpaper and curtains, illuminated by a large chandelier, while a man in a white suit sits on the edge of the bed.

A waffle cone filled with fresh strawberries on a red background

A woman in a short yellow dress with a sparkling rhinestone mask is kneeling on a red surface with multiple mirrors reflecting her and her mask, creating a kaleidoscopic effect.

Our luxury syndicate caters to Ready-to-Go startup food, beverage, cannabis, and electronic nicotine brands that are on the go and a la mode. Our Members’ Only network offers deep expertise in classic brand literature, weaving the giants of cinema and books into riveting, page-turning pitch deck books. But we don’t stop there, because our work never stays on the page. Our architectural brokers bring the words on a page to life and bring color to our display merchandise in retailers nationwide, aligning the public’s needs with your brand’s visibility through our highly skilled team. Shelf Syndicate puts brands on the map, touring through targeted regions nationwide to spread your brand’s gospel across boutique retailers.

We ignite the match that spreads like wildfire, craft the ultimate celebrity brand guide, and transform it into a blockbuster event and spectacle. While most brokerage firms promote their brand’s market appeal, we connect with the public by taking your brand on the road and delivering a mesmerizing show with our eye-catching brand pop-ups.

Shelf Syndicate does not serve standard repackage services. We are the lifestyle gurus and artisans who curate cultural experiences. We built brands that last.

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A hand wearing a blue glove holding an old-fashioned red telephone with a red rose placed on top of it, all against a red background.

Two women with red nail polish holding glasses of dark red beverage in a celebratory toast, one in a decorated glass and the other in a clear glass, against a blurry background with lights.

A bottle of wine, a glass, coasters, billiard balls, a cork, matches, and a small bell on a red surface.

A woman with dark skin and a short hairstyle is wearing oversized sunglasses with decorative frames and red lipstick against a red background.

OUR SYNDICATE’S

COSA NOSTRA

Large outdoor digital advertisement display showing a glass of a red drink with an orange slice, a pink napkin, and a smartphone with an app featuring flowers and images of drinks, with the caption 'SHELF SUNDANCE THE VELVET ROPE OF RETAIL'.

We have a sacred duty to our syndicated roster, brand loyalists, and celebrated hero products to capture their essence and humanize their stories for the modern consumer in the digital age. We build and shape a cult of personality around their identity, making them endearing to the public as a living, iconoclastic commercial symbol.

Elegant restaurant interior decorated with red curtains, plush booth seating, warm lighting, and floral centerpieces on tables. A view of a sunset through a window adds to the ambiance.

Elegant dining table decorated with red candles, roses, red tablecloth, and red napkins, set with glassware and plates, in a formal banquet setting.

Two empty cocktail glasses and one empty short glass on a dark marble table in a dimly lit, red-themed lounge or bar setting.

A slice of chocolate cake on a white plate with a decorative silver border, with a person's hand holding a spoon over the cake. There is a glass of red wine, a bowl of French fries, a salad, and a candle on the table, which is covered with a red patt

A large red tomato with four strawberries on top, set against a red background.

A room decorated with red curtains, multiple crystal chandeliers, and tall glass candle holders with lit candles, creating an elegant and luxurious atmosphere.

SHELF SYNDICATE’S CODE OF ARMS AND ETHICS

A young man with braided hair, wearing a black jacket and white shirt, sitting against a red background, holding a lit cigar in one hand, with a clutch of white flowers on his lap, and a white flower on his chest.

A romantic dining setup in a dimly lit room with red lighting. Features a table with floral arrangements, tall red candles, and elegant tableware, all decorated with red and dark flowers, creating an intimate atmosphere.

A person's hand holding a decorative, art glass flower with red painted nails and a large red heart-shaped ring against a red curtain background.

A hand holding a silver bowl filled with red berries, pouring onto a display of many other bowls filled with strawberries, raspberries, whipped cream, and red berries against a black background.

Red tablecloth with decorative items including a digital clock showing 7:00, a cocktail glass with a red drink, a tall red candle holder, a large red vase with dried plants, a glass jar with pearls, a cork, a red and black ornamental dish with small

Close-up of a woman with dark skin, wearing gold jewelry, a red satin dress with a slit, and a red bra with a gold nameplate.

The Syndicate commits to celebrating boldly as we spread the good news and the gospel about our family network. The stand-up guys at Shelf Syndicate manage the books and book the shelves as we expand into new regions, clipping the competition in pursuit of your brand’s visibility and longevity. We put our stamp on the Diamond Edition Shelf Life Decree. The Syndicate’s proudly endorsed Made Men deeply integrate into your brands’ worldviews and adapt to their ecosystems, taking our sworn oath as your caporegimes who hold the key to our exclusive Members-Only friends-and-family behind our retail’s velvet rope.

Together, we declare the shelves as ours — our birthright, our success, and the blueprint for our silver-screen-style sleeper hit on the market — the Shelf Syndicate Family’s Cosa Nostra — making our mark on CPG shelf management. We’re the mouthpieces and sparrows whispering your taste in their ears. Shelf Syndicate sets the rules of engagement for your brand’s infinite shelf life.

A woman with red lipstick and red sequined clothing, her hair flowing across her face against a red background.

A hand wearing a black lace glove holding a blank white card against a dark red background.

Table setting with five elegant wine glasses, a white napkin, and a menu, surrounded by a large bouquet of red roses and dark red flowers.

A tray of French fries with a small Eiffel Tower ornament on top, placed on a white paper lining, with a hand wearing rings reaching for the fries, and a glass of champagne nearby on a red table.

A person playing pool, holding a cue stick, on a red felt table with three pool balls near their hand.

Two crystal cocktail glasses filled with red liquid, garnished with cherries on top. A woman's hand with manicured nails and sparkly rings rests on the table beside the glasses.

INVITATION TO THE VELVET ROPE

We don’t take our Family for granted. We are the Associates and Tastemakers behind the veil, beyond the velvet rope. Become one of our Social Animals in our inner circle and join the In-Crowd inside our elite society. Retailers will never know what hit them —